Site Search

HBN

Type of businesss

Jon Beal
Jon Beal
Netflare Ltd
0800 107 4660
How to get real results from your website and grasp the secrets of successful marketing strategies...


The biggest problem that most businesses face is how to attract and win new business.

When you get a new customer, no doubt your service will be excellent, you will deliver according to your promises and this customer will continue to buy from you for many years.

But when you market your services, the promises you offer are also being promised by many other companies. If only you could get more prospects to experience your excellent and reliable service, then they would realise that you are one of the few businesses that actually do deliver the value and results you promise.

The investment you put into marketing to find new prospects brings poor returns because the material you use is mostly ignored and at best read with skepticism. The reason is because the prospect has no basis to believe your claims and will see the risk as too high until they actually experience the delivery of what you have promised.

The solution is to create two different marketing strategies. Create a front-end marketing strategy to acquire new customers and a back-end marketing strategy to nurture your existing customers.

If most of your business comes from your existing customers, then your back-end marketing strategy is all about clarifying your services to deliver the highest possible value and results that you can consistently achieve. With this strategy, your customers will implicitly trust you and continue to buy from you.

Calculating the lifetime value of a typical customer based on your new back-end marketing strategies, you no longer need to focus on the percentage income from the first sale. You can now increase your investment in customer acquisition activities and consider new strategies to make it really easy for prospects to become customers.

Your front-end marketing strategies will achieve the successes you have always sought by introducing such powerful and irresistible offers to your targeted prospects for their first purchase that they will find it impossible to pass by.

Explore what offers you could use for the front-end marketing strategies. Of the normal products and services you would offer a prospect, consider what part or aspect of your offer you could make available for a substantially reduced price, or even free.

Test these offers to find which ones appeal to your prospects.

You can then build up a strong portfolio of offers to make your investment in customer acquisition pay for itself many times over to produce an extremely successful and powerful front-end marketing strategy.


If you want to build your website on solid foundations and actually deliver results, then only by implementing these powerful marketing strategies will your website attract the strong leads for you to follow up with valuable information to win their trust.


Call 0800 107 4662 and ask how you can fast-track your marketing to make your website start working for you right now.

Gennaro Coppolaro
Gennaro Coppolaro
POLAR Communication Services Limited
01480 495200


Your Website Is Now A Major Contributor to
Business Success


But how do you know which company will provide you with the website that will increase your bottom line profits?

Times are changing, gone are the days of on line brochures, your website is a more crucial part of your business than ever before.  It is a valuable and often underused tool for new client acquisition, improving communications with both staff and clients and increasing efficiency…. but with so much competition out there … you have got to get it right.

At Polar, you will find an approachable team of dedicated and experienced people with over 25 years of IT experience, who will show you how to make the most of Internet technology whatever the size of your business.   We will show you how to:

Make sure the investment that you make now will grow with your business in the future
You will be lead through a detailed checklist of your business processes and requirements as well as the needs of your customers, allowing us to understand what your site needs to do both now and in the future.  We will look at a number of areas including design, programming, possible database needs and domain/email requirements and provide you with short and long term recommendations that you can implement in phases to suit your budget.

Click on an image below to view examples of our work. 



 


 


Increase profits and improve customer service by working more efficiently
There are so many ways that Internet technology can benefit a business. If you look at our portfolio you will only see part of what we can offer as many of our applications are not seen by the public but are used as business tools.  For example we offer online project management tools, secure areas to exchange information with clients and other members of staff. Each company we deal with is unique with a different IT headache.  Talk to us and we will find you a cure.

Ensure that the final website or application developed is the one that you wanted
Sounds obvious but we regularly take over projects from disappointed people.  At POLAR our clients have the opportunity to review and feedback on their projects at all key stages in development so there are no nasty surprises.  For larger projects we can deliver a prototype before starting on development so that any changes to the original requirements can be made cost effectively. Don't take our word for it - read what our clients have to say on our Testimonials page.    

Make your website visible to potential clients
Our team of experts will optimise your website so that it can be found by people actively searching the Internet for the services or products you offer.  We can also analyse your competitor’s websites and make recommendations on how you can get better results.  Call us for more details. 

Avoid the frustration of queuing for telephone support on premium rate lines
For complete peace of mind your whole Internet environment including emails can be managed by Polar… one investment and one point of contact.  Your system will be hosted on one of our secure, reliable, high performance servers, which are regularly backed up guaranteeing safety and security for your business. With our proactive approach you can be sure of 24/7 around the clock monitoring… that’s why we guarantee 99% uptime of your website – or your money back.

Be part of an evolving organisation…
you can look forward to us regularly introducing new products and services ensuring that you benefit from the latest technology, nothing is recommended until it has been fully tried and tested on the Polar system.   We evaluate and only make recommendations when we are happy they do what they say they do … you never need take on a piece of software again unaware of its strengths and weaknesses. To see examples of our services click here.

Not sure what you want...no problem!


Call us on 01480 495200 or email us at info@polar-com.com and we will help

you to find a professional solution to suit your requirements.