Getting new business is a high priority for most businesses at the best of times. What makes things even more challenging in these difficult times is finding advertising activities that actually work and don't cost the Earth...

This seminar will go through the steps to develop a strategy using the HBN as a tool to achieve your objectives.

The information we need to develop a plan will be:

• What have you got? - list the marketing material you have at your disposal
• What can you create? - discover other marketing material that might be useful
• What tools do you have? - discover the tools and how to use them
• Where can you promote? - learn about getting visibility at HBN
• What methods do you know? - discover new techniques
• What do you need to do? - know your motives and act on them
• What results can you expect? - know what to expect and how to measure it.