As you know, the internet is becoming accepted as the stardard communications medium for our
businesses. Did you know that in the UK alone £2.01bn was spent on online advertising last year
compared to £1.9bn spent on advertising in national newspapers (source: news.bbc.co.uk)?

Traditional ways of getting your message across are still available, but their effectiveness is
diminishing. But there is a better solution: organise your website as a professional business
communications tool.

We recently commissioned Cambridge Resolution to perform market research to investigate the
effective use of websites by small but growing companies. We found that 23% of sites have never
been updated since their launch. If the site has been updated, the average time between revisions
is ten months. So the content of many sites is inaccurate - if not obsolete.

What we have found is the main reason small businesses have poor websites is because they don't
believe they have the necessary skills to put pen to paper and write effectively.

We are committed to give our customers the confidence and knowledge to take back ownership of
their website (i.e. their business communications). We do this by running informative and practical
marketing programmes that includes weekly marketing workshops. We call this Jumpsite Marketing.

Here are some links that tell you a little bit more about Jumpsite Marketing:

TL1: Strategy builder http://www.netflare.co.uk/products_services/marketing_services/jumpsite_marketing/tl1_strategy_builder


TL2: Information Architecture
http://www.netflare.co.uk/products_services/jumpsite_marketing/tl2_information_architecture

Search Engine Optimisation: http://www.netflare.co.uk/products_services/marketing_services/searchflare_seo


New Year Launch Dates:
TL1: Strategy Building starts again on Wednesday 9th Jan 1pm-4pm
TL2: Information Architecture either Friday morning (9-11) 11th Jan at Chemex HQ in Cottenham or
here at Netflare in Swavesey on Tuesday 15th Jan 1pm-4pm

If you qualify as a small business, we are offering packages to fit your budget to help you make
this work. Please see the links below:
http://www.netflare.co.uk/products_services/web_solutions/packages/instant_transfer

http://www.netflare.co.uk/products_services/web_solutions/packages/fast-track

The results are clear:
http://www.breakspearservices.co.uk
http://www.chemex.co.uk
http://www.hmtooling.co.uk
http://www.barcham.co.uk
http://www.ion-sys.com
http://www.ebslfinance.co.uk

Come join us every wednesday afternoon for an enjoyable and informative workshop.
Please call me or email to find out more.